Traditional markets are reaching a new turning point through artificial intelligence (AI) and digital innovation. Across the country—including Gwangmyeong Traditional Market, Busan’s Gupo Market, and the Mangwon-dong Agricultural and Fishery Products Market in Mapo-gu, Seoul—collaboration with AI startups has recently accelerated in earnest, and both merchants and consumers are beginning to feel tangible changes.

According to industry sources on the 29th, the adoption of AI technologies in traditional markets is generating a series of positive effects, such as improved market safety, more efficient customer management and marketing, and increased engagement from younger generations. While challenges remain—such as cost burdens and the need for digital training for older merchants—feedback from the field has been largely favorable, with many saying the solutions provide “practical, real help.”